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2500 years ago, his wife Moonlight Sha Shi family, suddenly shot pearl body, then gave birth to beauty. The birthplace of the legend - Zhejiang Zhuji now really become the world's largest base of freshwater pearl culture.

Sub-sea pearls and freshwater pearls pearl, seawater pearl annual output of less than 100 tons, while global production of about 1,400 tons of freshwater pearls, freshwater pearls can see the advantage of accounting for the absolute.

September 19, 2010, with the news media part of a file exist on the pearl powder adulterated products, the conduct of exposure, this, Zhejiang, Zhejiang Mountain Lake Group and the British Pharmaceutical Co., Ltd. the first time Grameen has made rapid response, the consumer has won frank tolerance.

Brand is the most important asset, have the brand who in the world.

Pearl Group Co., Ltd. Zhejiang mountain lake where the founder of a small law business, was aware of the early years, that a birth Zhejiang Zhuji pearl; Mountain Lake; will be a resounding sign that he and his wife Chen Xiaying decided to name his company down the mountain lake. The couple with the business acumen, today seems like a coincidence, because many years later, and from the foot of Town, Zhuji pearl business world, regarded; mountain lake; these three words as synonymous with freshwater pearls in China .

Back in the early 80s of last century, where a small law and his wife Chen Xiaying set up a line of Zhuji City Mountain Lake Pearl, freshwater pearl farming began in the acquisition and related trade. At that time most of the jewelers there is a general problem, namely, small scale, costs are low, decentralized operation, and is a family management style, lack of modern enterprise management philosophy and business ideas. Thus in December 1999, Mountain Lake Pearl Co., Ltd. was established and began a large-scale farming of freshwater pearls, He is also the industry as a small law; generation Pearl King;. Short period of 5 years, the company grow big companies with big growth.

However, there are unexpected storms, in 2002, where the sudden death of a small law in a car accident, life and death of their loved ones through separation took over after her husband left behind Chen Xiaying career, in just a few years time, with their business philosophy founded by the husband Pearl enterprises into the world's largest freshwater pearl processing enterprises; thousand feet; also become well-known trademarks in China, and in September 2007, with the Shenzhen Stock Exchange; Mountain Lake; named landings A shares (stock code 002173). It's listed as the domestic capital market first pearl breeding, processing stocks, became a well-deserved leading enterprise pearl head, and in the international market,; mountain lake;'s brand is widely recognized, its tangible and intangible value incalculable.

It is said that listed companies are of the herd camels, gray duck in the Swan, not the industry leader is a leader in the industry, listed companies jumped as the goal.

Pearl Group Co., Ltd. Zhejiang uphold the foot of the mountain lake; to the world of Chinese freshwater pearls, jewelry beautify the earth with green; the purpose of advocacy; to a thousand customers assured, fully meet the consumer; the business philosophy, company and product has been classified as national and provincial institutions; Chinese pearl enterprises;,; China Gems & Jewelry Trade Association member;,; level of agricultural industrialization leading enterprises;,; AAA; grade credit rating funds,; Chinese famous brand products;,; Zhejiang Agricultural Products Gold; and so on, and in September 2007 successfully landed on the Shenzhen A-share market.

China is the main producing areas of freshwater pearls, more than 70% of the world's freshwater pearls from China, while China more than 80% of freshwater pearls from the foot of Town, Zhuji, these figures are encouraging. However, another group of data it appears that a bit harsh, the global annual output value of 60 freshwater pearls billion, China is only a mere 6 million.

Yamashita Lakers realize that to achieve the; beads; to; Po; changes need to rely on the power of technology can really only become bigger and stronger market enterprises, equity financing will further improve the industrial chain, enhance profitability and ability to resist risks; also the number of companies can improve production for pearls and pearl deep processing level, contribute to the development of vertically integrated companies to expand the brand in the domestic influence. Equity financing also could improve the company's governance structure, optimize the company's management system, and the company lower cost of funds, improve the value of the company can also increase opportunities for market expansion.

2000 and 2008, the financial crisis spread, pearl market greatly affected, as the lead company, Pearl Group Co., Ltd. Zhejiang mountain lake to spend a lot of funds to purchase agricultural pearl beads, pearl farmers stable panic, pearl market to the wave stability, and to make an irreplaceable contribution. In 2008, pearl clam extract the completion of the production line to solve a large number of pearl clam waste pollution of the environment caused the problem. In addition, the company make full use of renewable resources, recycling, waste pearl clam extract from the remaining waste is dried crushed mussels as fish feed, the comprehensive utilization, achieve social and economic win-win objective. The company has been committed to support the development of young people engaged in public welfare, in 2008, the company set up jointly with the Charity Zhuji City; Mountain Lake Pearl Group Charitable Fund;. Results for poor students; when the country faced natural disasters, the first time, the United employees to actively reach out a helping hand.

Proved Yamashita Lakers followed the bones were full of daring mind Wuyue generations, with people-oriented, quality win, trying to make; thousand feet; brand called louder, the Chinese freshwater pearls in the world more about his neck, the real the pearl industry to do further longer chain.

; Hardships for the worst;, for the individual case, especially the enterprise. Although the crisis bring to the enterprise risk, but risk can be understood as the opportunity.

September 19, 2010, Pearl Group Co., Ltd. Zhejiang Mountain Lake is amplified in the spotlight once again, part of a file exist on the products of pearl powder adulterated, hype carried out exposure.

Zhejiang Mountain Lake Group, Inc. and its subsidiary Zhejiang Pharmaceutical Co., Ltd. the first time the British Grameen to respond quickly, in September 20th, 2010 at noon that is issued to halt sales; nano pearl powder; the announcement. The company does not meet the requirements of the state is in the nano-scale pearl powder product package information, use; nm; concept acts a sincere apology and profound review. The company also undertook the production of pearl powder products using pure finely ground fresh water pearls, there is no case of adulterated, who bought the British Grameen Zhejiang Pharmaceutical Co., Ltd.; nano pearl powder; products to consumers, present their products packaging company at discounted prices for other products pearl powder.

; In the industry when other major companies are borrowing 'nano' pearl powder to sell the concept of environment, we'll have some pearl powder products with minimal packaging to use the 'nano' concept, but our pearl powder is made from genuine pearls made of finely ground, definitely not shell powder. We are a listed company, fraud is something we will not participate. Relying on consumers, socially responsible manner after the incident, the first time we held a management team meeting, the first announcement, commitment pearl powder products, raw materials are all for real pearl, please consumer confidence use, and some pearl powder products on the packaging of the concept of borrowing nano apologize to consumers, but to immediately stop sales of nano pearl powder. ; Mountain Lake Pearl Group Co., Ltd. Deputy General Manager Ma Sanguang told reporters.

Masan Guang said: In the normal environment, nano pearl powder particles due to their physical characteristics will result in re-gather into larger particles and, therefore, the real pearl powder is difficult to fully meet the national standards for nano-scale, so in the future the company will no longer use; nm; the concept. The company's flagship product for the ultra-fine pearl powder pearl powder, nano pearl powder sales is small, nano pearl powder to stop selling the company's operating results will not have a significant impact. However, pearl powder industry from now will usher in a new development pattern, fake companies will have nowhere to go, the regular pearl powder manufacturer of the product will become the mainstream product, so the long term, the pearl powder formal event for businesses like ours is essentially a long-term good.

In fact, brand management is to establish, maintain and consolidate the process, can be said that the brand can not be completed overnight, and let the brand continues, will have to pay patience, perseverance, more importantly, a sense of responsibility. Pearl Group Co., Ltd. Zhejiang Mountain Lake is by virtue of the conviction and honesty to accept the market test, firmly standing in the bright east.